For Fashion Conscious Mums
Boutique Mummy is dedicated to providing effortless chic for busy mums and is delighted to welcome on board popular fashion brands Orla Kiely, Marilyn Moore, Anna Lou of London and Queene & Country.
Mum of two, Nic Moore, started the site after struggling to regain her style following the birth of her second daughter. Failing to find a website that offered practical yet stylish clothes for mums, Nic, aged 33 and from Hertfordshire, decided to develop her own. She left a successful career in Publishing, wrote her business plan and raised finance for the new venture.
Nic Moore says “There are many maternity sites out there offering stylish pregnancy solutions but mums are often left out in the cold post pregnancy. As mums adjust to a new routine and lifestyle, fashion and style fall to the bottom of the list. I wanted to make it easy for mums to find comfortable and chic clothes that fit with their changing shape and style. The challenge for mums is to find outfits that take them from the Health visitor, to the local playgroup, to coffee with friends. I spotted an opportunity to help mums achieve a seamless look and start enjoying fashion again.”
New products will be added regularly and the Boutique Mummy blog will offer fashion tips and guest posts from real mums about their changing style.
